1
Associate Professor, Department of Management, Faculty of Economics and Management, University of Tabriz, Tabriz, Iran.
2
MSc. Faculty of Management, University of Tabriz, Tabriz, Iran.
10.22034/jmpr.2023.15352
Abstract
In recent decades, women's entrepreneurial activities have become extremely important at the global level. Considering the growth of women's education level and increasing employment, by paying attention to women's entrepreneurship, it is possible to contribute a lot to the economic growth and economic development of the country. The aim of the current research is to investigate the effect of using Instagram on women's entrepreneurial intention with the mediating role of self-efficacy and psychological empowerment of women. This research is applied in terms of purpose and in terms of descriptive-correlation method based on structural equation modeling. The statistical population includes women aged 20-40 of Tabriz city, and the number of the statistical population extracted from the official website of the Statistical Center of Iran is 295,186 people. The number of sample size is 384 people using Cochran's formula. Data was collected via questionnaire.397 Samples were gathered by random Sampling method from statistical population. This data was then analyzed with Structural equation modeling (SEM) with the use of Amos and Spss software. According to results of this research which states that using Instagram with the mediating role of psychological empowerment results in women's self-efficacy and entrepreneurship so managers can invest in this field to support and empower the women of our country which will result in higher productivity among them that will lead to promotion of entrepreneurship, economic stability and welfare in the country.
Rahimiaghdam, S., & Rayati, S. (2023). Examining the effect of using Instagram on entrepreneurial intention of women with the mediating role of psychological empowerment and self-efficacy. Journal of Modern Psychological Researches, 17(68), 123-132. doi: 10.22034/jmpr.2023.15352
MLA
Samad Rahimiaghdam; Shadi Rayati. "Examining the effect of using Instagram on entrepreneurial intention of women with the mediating role of psychological empowerment and self-efficacy". Journal of Modern Psychological Researches, 17, 68, 2023, 123-132. doi: 10.22034/jmpr.2023.15352
HARVARD
Rahimiaghdam, S., Rayati, S. (2023). 'Examining the effect of using Instagram on entrepreneurial intention of women with the mediating role of psychological empowerment and self-efficacy', Journal of Modern Psychological Researches, 17(68), pp. 123-132. doi: 10.22034/jmpr.2023.15352
VANCOUVER
Rahimiaghdam, S., Rayati, S. Examining the effect of using Instagram on entrepreneurial intention of women with the mediating role of psychological empowerment and self-efficacy. Journal of Modern Psychological Researches, 2023; 17(68): 123-132. doi: 10.22034/jmpr.2023.15352
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